How Nonprofits Can Win With Storytelling | Justin McKenzie on the Rock Solid Podcast

Описание: In this episode of Rock Solid: The Round Rock Business Leaders Podcast, host Bryan Eisenberg sits down with entrepreneur and nonprofit advocate Justin McKenzie.

Justin wears multiple hats — leading Charity Ace, launching Charity News, and hosting the Building Texas Show — all focused on helping nonprofits, entrepreneurs, and communities tell better stories and grow their impact.

They dive into how nonprofits can thrive in the modern digital landscape, why storytelling matters more than ever, and how tools like news marketing and AI search are changing the way organizations are discovered online.

Justin also shares insights from his diverse background in manufacturing, cybersecurity, startup incubation, and economic development — and how those experiences shaped his passion for helping nonprofits amplify their missions.

In this conversation, you’ll learn:

• Why most nonprofits struggle to tell their story
• The difference between earned media and news marketing
• How AI search is changing discoverability
• The “Time, Talent, and Treasure” framework for donor engagement
• Why nonprofits should publish news at least once a month
• How podcasts and studios help organizations refine their message
• What Texas must do to grow its startup ecosystem

If you're a nonprofit leader, entrepreneur, or community builder, this episode is packed with insights on how to expand your audience, inspire donors, and amplify your mission.

Learn more:
Charity Ace → https://charityace.com

Building Texas Show → https://buildingtexasshow.com

Subscribe for more conversations with Round Rock’s business leaders, entrepreneurs, and innovators.

Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.

Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.

Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.