How Presence Closed a $6M Deal Without a Single Cold Call ft. Mason Fiascone | EP83:The Massimo Show
Автор: The Massimo Group
Загружено: 2025-09-09
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Become the CRE Authority You Are Meant to Be: https://go.massimo-group.com/cre-scale-1
What if the secret to explosive growth wasn’t more calls—but more presence?
In this episode of The Massimo Show, Rod Santomassimo sits down with Mason Fiascone—better known as Multifamily Mason—to uncover how he went from selling duplexes to closing $6M+ deals in just 21 months. Mason shares how he built a strong market presence through newsletters, Twitter, LinkedIn, and community connections, and why presence—not just prospecting—became the catalyst for his success.
From landing a 58-unit deal purely through his newsletter to building a flywheel that compounds results, Mason reveals the exact playbook that accelerated his career and made him a recognized voice in multifamily real estate.
👉 If you’ve ever wondered how to stand out in a crowded market, this episode is your blueprint.
🔑 Key Takeaways (1-line lessons)
-Presence creates leverage—prospecting works better when people already know your name.
-A consistent newsletter can generate inbound deals without a single cold call.
-Defining your client avatar keeps your messaging sharp and effective.
-Flywheel growth starts with visibility, builds with execution, and compounds with trust.
-Coaching and accountability accelerate the learning curve in CRE.
-Digital platforms like Twitter and LinkedIn amplify authority when used with intention.
-Writing well signals thinking well—clarity in communication builds credibility.
-Consistency beats intensity—presence is built brick by brick, not overnight.
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