What's a Good Conversion Rate on Etsy? (And Why It Matters More Than You Think)

Описание: If you’re getting traffic to your Etsy shop but not making sales, your conversion rate is probably the problem. In this episode, I’m breaking down what a good conversion rate on Etsy actually looks like, how to calculate it, and why this one number can dramatically change your shop’s profitability.

Resources mentioned:
👉 FREE LIVE MASTERCLASS: If you want help diagnosing what’s keeping your shop from converting consistently, join the free class here: https://sarahjwaggoner.com/freeclass/

If you’ve been wondering what a good conversion rate on Etsy is, this video will give you clarity. We walk through the exact formula for calculating conversion rate, what’s considered normal on Etsy, and why small improvements in this number can multiply your revenue without increasing traffic.

In this episode, you’ll learn:
How to calculate your Etsy conversion rate
What percentage is considered healthy, and what might need attention
Why conversion rate varies by price point and season
How to calculate individual listing conversion rates
The most common reasons conversion rates stay under 1%
When low traffic makes your conversion rate unreliable

We also talk about how processing times, shipping costs, photos, and keyword alignment impact whether traffic turns into sales. If you’re trying to improve listing performance using Etsy stats or figure out why traffic isn’t converting, this episode will help you interpret your numbers strategically instead of emotionally.

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🧡 ABOUT SARAH 🧡
Sarah Waggoner is an Etsy Sales Strategist who helps sellers build profitable shops through organic search visibility and focused product strategies. She teaches Etsy sellers how to increase traffic, improve conversion rates, and build consistent sales without relying on social media or paid ads.

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