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Bookmaker Paddy Power defends marketing strategy - BBC HARDtalk
Автор: BBC HARDtalk
Загружено: 2015-08-19
Просмотров: 11361
Описание: Bookmaker Paddy Power defends marketing strategy: Paddy Power will continue to take bets on big current affairs events, despite the controversy surrounding some of its adverts, the director of communications for Paddy Power has told BBC ExtraTime. One of the bookmaker's adverts became the most complained-about UK campaign ever when it offered “money back” on bets if the South African athlete Oscar Pistorius was found not guilty of murder
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