How can AI copilots boost marketing and call center productivity?

Описание: Marty Kihn, Senior Vice President of Strategy at Salesforce, explains why AI copilots must be embedded in the flow of work for B2B users. He highlights practical marketing use cases, including subject-line testing, email and website copy, bulk product descriptions, and call-center summaries that can even adopt a brand voice (he shares a 'Gucci-fied' example). Start with high-impact tasks like email to scale AI value quickly.
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