Location Advertising Series: Real-Time Targeting

Описание: Members of the IAB Australia Mobile Advertising Council have come together to produce this three-part video series on Location Advertising.

Part two will look into Real-Time Geo-Targeting, including:
what is Real-Time Geo-Targeting?
when should you consider Real-Time?
how do location vendors know where a device is at a specific time?
what questions should buyers ask vendors or publishers about their methodology?
what can cause inaccurate Real-Time Targeting?
are there any other limitations when using Real-Time Targeting?
what are some creative considerations for Real-Time Targeting?



Stay tuned for part three, where we'll look into Historical Targeting.


Thanks to the following for your contributions:

Stewart Heys
Head of Ad Product at News Corp Australia

Grace Parker
Sales Manager at Blis

Andrew Wales
Head of Performance, ANZ at InMobi

Dom Gambino
Head of Customer Success, ANZ at Near

Blake Mosely
Commercial Director, ANZ at Innovid