Give Customers Unique 'Journeys' and They'll Always Return | WIRED Retail | WIRED

Описание: Neil Capel: Give customers unique 'journeys' and they'll always return - Full WIRED Retail talk
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"You need to build a journey for every single one of your customers," Neil Capel, CEO and founder of site personalisation tool Sailthru, warned the audience at WIRED Retail.

Capel recalled growing up in his father's greengrocers, where every customer had their own unique story, likes and dislikes. "He would build relationships with every single one, and realised the value of relationships. It's why consumers still came back even though supermarkets had cheaper prices."

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Give customers unique 'journeys' and they'll always return | WIRED Retail | WIRED
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