How to Solve B2B Sales & Marketing Alignment Problem | Pam Didner

Описание: Are your Sales and Marketing teams constantly battling?

You're not alone. In this insightful episode of Strategy Talks, host Dorien Morin-van Dam sits down with renowned B2B strategist and author, Pam Didner, to break down the REAL reasons collaboration fails and offer actionable strategies to finally achieve revenue-driving alignment.

What You'll Learn:

Understand why shared KPIs are not enough to fix the collaboration issues between teams.
How to align Marketing's Top-of-Funnel focus with Sales' Hunter Mindset.
Discover how the alignment between the CMO and VP of Sales dictates team behavior.
Strategies for Marketing to adopt a "help sales win" mindset, including organizing content by Sales Stage.
Pam Didner's essential advice on using tools like ChatGPT responsibly for B2B strategy, viewing it as a recommendation engine, not a final answer.

About Pam Didner

Pam Didner is a leading B2B Sales and Marketing Strategist, speaker, and author known for her expertise in sales enablement, content marketing, and AI in marketing. She is the author of several popular books, including Effective Sales Enablement, Global Content Marketing, and The Modern AI Marketer. Pam helps organizations bring sales and marketing together to accelerate growth. Connect with Pam on LinkedIn (most active) and all major channels.

Guest & Host Info:
Host: Dorien Morin-van Dam
Guest: Pam Didner

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WHERE TO FIND PAM:

Pam Didner website: https://pamdidner.com

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Pam's Books:

“Global Content Marketing”: https://www.amazon.com/Global-Content...

"Effective Sales Enablement": https://www.amazon.com/Effective-Sale...

“The Modern AI Marketer”: https://www.amazon.com/gp/product/B08...

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Podcast: B2B Marketing and More With Pam Didner
Apple Podcast https://podcasts.apple.com/us/podcast...
Libsyn: https://pamdidner.libsyn.com/

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