How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports

Описание: How to automate Marketing Mix Modeling with an automated MMM data feed ft Two Minute Reports Automation for: data extraction, cleaning and aggregation

Google Sheet template:

Start your MMM For Free: https://bit.ly/mmm_builder

Structure of the video: https://bit.ly/MMM_data_feed

0:00 Intro
1:00 Data Extraction tools
1:57 How to extract your data using TwoMinutesReport
3:10 How to structure your query
5:10 Create a pivot table on your data
6:10 Starting creating the MMM dataset
9:00 how to schedule data refreshes
10:00 Create your Marketing Mix Modeling using Cassandra
10:30 how to do Diminishing returns and adstock hyperparametrization
12:10 Select optimal model
13:20 In depth MMM Analysis
14:00 Run Budget Allocation scenario