Liquid Death - Better Than Back Sweat | Hand-picked by Mayur Hola

Описание: 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟭𝗠+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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We are back with our Ad Makers’ Picks for the week, and this time, we have Mayur Hola, Vice President - Brand, Swiggy #AdMakersPicks

For Mayur, it all started with designing computer games, a beginning that shaped the way he approaches creativity even today.

From gaming to advertising to leading brand strategy for some of India’s biggest consumer companies, to marketing a global fast-food brand, and now heading brand for Swiggy, he has evolved at every step.

At Swiggy, Mayur shapes brand narratives through standout campaigns like Instamart’s Chawal–Chawla and Broom–Groom, Memeverse, and the Rishabh Pant Bolt campaign. He has also played a key role in incubating and scaling new brands such as Noice, Toing, Crew, and Snacc, helping Swiggy stand out in highly competitive categories.

Among Mayur’s top picks this week is Liquid Death's "Better Than Back Sweat".
As Mayur mentions, "Diesel walked so Liquid Death could run. Today, Liquid Death is the brand I look at and think, ‘I wish I’d made this.’ From its packaging to its communication to its pop-culture footprint, it’s the kind of work creative dreams are made of.”

Among Mayur’s other picks are:
𝘋𝘪𝘦𝘴𝘦𝘭 '𝘘𝘶𝘪𝘲𝘶𝘦 𝘵𝘩𝘦 𝘏𝘦𝘢𝘥'
𝘛𝘸𝘪𝘵𝘵𝘦𝘳 '𝘏𝘦𝘭𝘭𝘰 𝘓𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘌𝘷𝘦𝘳𝘺𝘰𝘯𝘦'
𝘙𝘩𝘰𝘥𝘦 '𝘏𝘢𝘪𝘭𝘦𝘺 𝘉𝘪𝘦𝘣𝘦𝘳 𝘪𝘗𝘩𝘰𝘯𝘦 𝘊𝘢𝘴𝘦'

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