What’s Airbnb Really Selling in Their Latest Ads?
Автор: RSU by PriceLabs
Загружено: 2024-08-01
Просмотров: 1711
Описание:
In this episode of the Vacation Rental Scale-Up Podcast, Thibault Masson dives into Airbnb’s latest ad campaign, breaking down what the company is really selling in its newest commercials.
👉🏻 5 Key Takeaways:
• Group Travel Focus: Airbnb is emphasizing the benefits of group travel, making it clear that they can cater to larger groups and families just as well as their competitor Vrbo.
• Airbnb vs. Hotels: Airbnb’s ads are positioning their properties as a superior alternative to cramped hotel rooms, offering more space, personalized experiences, and a local touch.
• Guest Favorites Badge: The new ‘Guest Favorites’ feature highlights top-rated properties with consistently positive reviews.
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Visit our website at rentalscaleup.com for more tips and resources to elevate your vacation rental business.
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