Understanding Customer Service Quality

Описание: Quality customer service is a vital ingredient in a company’s ability to maintain profitability and continued success in business. Not only does quality customer service build loyalty for both company and product above all other forms of marketing, it almost guarantees a company’s viability in today's diverse and competitive market.
To understand how to improve customer service, we need to be clear on what we mean by service quality. In this lesson, we will look at a number of well known models of customer service, and consider how we can use these to measure service quality, and then to identify was in which we can improve the quality of service in our organizations.

Learn more in our course on 'MANAGING SERVICE QUALITY'. - https://rb.gy/1oaskx