How Chris Ridley of Evoluted Built the Award-Winning PPC Campaign That Boosted ROI 27x | ALM 9

Описание: In this episode of Automation Layering Masterclass, Chris Ridley shares the story of building Evoluted’s Search Cannibalization Management Tool—a solution designed to stop paid ads from stealing traffic from strong organic rankings while maximizing incremental growth. He explains how the tool integrates SEO Monitor’s API with Google Sheets and Google Ads scripts, ensuring ads only run when they’re truly needed.

👉 Evoluted's Search Cannibalisation Management Tool: https://www.evoluted.net/blog/marketi...
👉 A step-by-step tutorial of the tool: https://drive.google.com/file/d/12AuT...
👉 Chris speaks about the tool and search cannibalisation on the Jack at Candour podcast:    • This Google Ads Tool Uses SEO Data to Save...  

👉 Connect with Chris Ridley (Head of Paid Media, Evoluted):   / chris-ridley  
👉 Connect with Fred on LinkedIn:   / frederickvallaeys  

Chapters:
00:00:00 Intro: Welcome to Automation Layering Masterclass
00:00:54 Guest Intro: Chris Ridley from Evoluted
00:03:01 Introducing the Search Cannibalization Management Tool
00:03:07 Client Case: Puckstop & Concerns About Cannibalization
00:10:39 Using SEO Monitor API + Google Sheets
00:11:23 Geographic Targeting & Ranking Segmentation
00:11:42 Google Sheets Template & Setup Walkthrough
00:11:55 Labels & Applying Them in Google Ads Editor
00:12:52 SEO Monitor API Integration Explained
00:16:13 Label Prefixes, Multiple City Projects & Scripts
00:28:28 How the Automation Pauses or Reactivates Keywords
00:30:48 Results: Northern Digital Awards & Client Success
00:33:19 Shopify Migration, 113% Search Revenue Growth
00:34:18 Conversion Rate Lift & Client Outcomes
00:34:58 Future Roadmap: Generative AI Search & SEO Overviews
00:35:44 Voice, Conversational Search & Audience Targeting
00:44:44 Wrap-Up: Resources, Show Notes & Connect with Chris
00:45:23 Closing Thanks & Subscribe for More Episodes

► Past Automation Layering Masterclass sessions:    • Automation Layering Masterclass  

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