How to Build a Real Estate Brand That Attracts Clients (Content Flywheel Strategy)

Описание: Work with Steve to scale your 2026 real estate business: https://agents.steveolsongroup.com/wws
Join the free 12 week accelerator: https://steveolsongroup.com/agents/

Most real estate agents rely on cold calling or Zillow, sources that aren't sustainable and won't build a brand.

In this video, we break down a simple framework that separates agents who scale from those who stay stuck. You'll learn the exact content strategy we coach all our one-on-one clients to use, including how to structure your content, what platforms to prioritize, and how to create a system that generates consistent leads without depending on any single source. The math might surprise you.

TIMESTAMPS:

0:00 – Why cold calling and Zillow don't build a brand
2:15 – The framework that changes everything
3:45 – Long form content: where to start
6:30 – Video vs. podcast vs. blog
8:20 – What NOT to create content about
10:45 – The three-per-week minimum
12:00 – Why YouTube is the easiest starting point
13:30 – From long form to short form content
15:15 – The four types of real estate content
17:45 – How to structure your call-to-actions
20:30 – The content flywheel math
23:15 – What happens after a few weeks
24:45 – How to scale this system