Case Study #56: Capturing Toyota's Cultural Brand
Автор: Charles Davis
Загружено: 2014-01-21
Просмотров: 569
Описание:
Hard to imagine that one of the world's best-selling automobiles had no publicly identifiable cultural brand. While steeped in strong internal values the Toyota workforce embraced, no one outside the organization knew the potential relevance to their own career aspirations...until. Through intense due diligence and frank focus group dialogues, Charles Davis lead the mission to pinpoint and, ultimately, distill Toyota's vibrant sense of individual and team member ownership. He crafted a living brand using four succinct words: "It's built around you."
Stick E. Brands represents Charles Davis, CDMKTG's Road-tested for YES creative approach to successful marketing through disruptive branding, strategy and content solutions. Come see videos of out-there ideas that sold to some pretty tough customers. Be inspired to push for the crazy one that sets you and your client apart!
See a video of Toyota's powerfully emotive company brand as told from the heart:
http://bit.ly/YZNMUE
CDMKTG Website:
http://cdmktg.vpweb.com
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