How to use LinkedIn in 2026 - with Holly Kerr

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Marketing in Regulated Industries requires a different approach. While B2B Marketing gurus preach "fail fast," that Marketing Strategy can get you fired in finance or pharma. In this episode of The Crowded Market, Global Social Media Manager Holly Kerr explains why the "fail fast" mentality is a trap for Corporate Marketing teams and shares her story of losing 2 million followers in 24 hours. We dive deep into why the "fail fast" mentality is a trap for marketers in strict sectors and how to innovate without risking your career.
Holly also shares a candid, terrifying story about a 2-million-follower mistake that taught her the most important lesson of her career. If you’re a B2B marketer feeling stuck between compliance and creativity, this episode is your blueprint for survival.

In this episode, we cover:

Why the "Fail Fast" mentality is dangerous advice for regulated industries.
The truth about Company Pages vs. Personal Profiles on LinkedIn (and why your page reach is dying).
A horror story: How 2 million followers were lost in 24 hours.
How to build influence internally when you can't just "experiment."

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Watch on YouTube:    / @thecrowdedmarket  
Listen on Spotify: https://open.spotify.com/show/31VV1cN...
Follow on LinkedIn:   / the-crowded-market-podcast  

⏱️ Timecodes
0:00 - Intro
0:45 - The problem with "Fail Fast" in regulated industries
3:39 - Why your LinkedIn Company Page is dying (and what to do)
6:15 - How to balance compliance with creativity
9:21 - The "Safe" way to innovate in boring industries
12:26 - STORY TIME: Losing 2 Million Followers in 24 Hours
15:40 - Recovering from a massive career mistake
18:15 - Final advice for B2B marketers

#B2BMarketing #RegulatedIndustries #SocialMediaStrategy #MarketingMistakes #TheCrowdedMarket