Why Aren’t Young People Drinking Anymore? - Rory Sutherland & The Devonshire Founder

Описание: Full episode here 👉🏻    • Rory Sutherland Talks Marketing With Londo...  

Is the world really moving to alcohol-free drinking — or is it just media hype? Rory Sutherland argues that the narrative around Gen Z quitting booze is overblown: Guinness Zero might taste incredible, but for every 20,000 pints sold, only 300–500 are alcohol-free.

We dive into the myths vs reality of zero-alcohol culture, the lost art of the boozy lunch, and why discretionary time, waste, and serendipity matter more than cost-cutting in creativity.

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🍷 ON THE MENU
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🍺 Guinness Zero → blind taste tests & placebo pints
📊 Myth vs reality → Gen Z, zero-alcohol, and media bias
🍽️ The death of the boozy lunch → why it mattered for creativity
💡 “Ideas need to have sex” → serendipity vs glass-boardroom sterility
🕒 The decline of heavy drinkers → why it’s actually a good thing
⚖️ Creativity & cost-cutting → why cutting the “waste” kills the magic

Drinking may be changing, but the story is more complicated than “nobody drinks anymore.”

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This episode was edited by:
G.Thomas Craig (  / gthomascraig  ) / (https://gthomascraig.com/)