Understanding digital payment journeys of new to UPI users

Описание: For the 9th episode of the D91 Labs Idea Series, we have with us Beni Chugh and Srikara Prasad from Dvara Research’s Future of Finance initiative

In this interview, we will delve deep into understanding the new-to-UPI user’s experience where our guests will share the findings from a behavioural study with 262 respondents from Kerala and Uttar Pradesh.


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About the D91 Labs Idea Series

The D91 Labs Idea Series is a platform that hosts conversations with founders, practitioners, and researchers who share our passion for improving the financial lives of the people of India with thoughtful and innovative solutions. Our hope is that these interviews and stories will inspire the industry to build and serve the underserved in India.

00:00 Welcome Note and introduction to D91 Labs Idea Series
01:30 Introduction of speakers and guests
02:40 Motivations behind the study
05:54 Characteristics of the sampled cohorts
08:40 How is UPI perceived by your cohorts??
18:05 What were the reasons for the low adoption of digital payment apps?
25:05 Moving from access to usage, for what use cases were the digital payment apps used?