Ep. 4: Why Most FMCG Brands Fail After Getting Listed | Retail Execution Explained

Описание: Most founders believe growth begins when their product gets listed in retail.

That’s when the real pressure starts.

In Episode 4 of FMCG Success Conversations by Upturn Ark, we sit down with the founder of Naara Delictables to unpack the operational realities of scaling an FMCG brand from one SKU to multiple retail stores.

This conversation goes beyond inspiration. It dives into execution.

Inside this episode:

• The real cost of listing in 30 stores
• Why shelf placement determines survival
• Retail regulations and compliance pressure
• Logistics strain for small brands
• When to outsource merchandising
• Why FMCG is a marathon, not a sprint
• The importance of systems, structure and quality

If you are building a consumer brand, entering retail, or struggling with sell-through, this episode will shift how you think about growth.

Because in FMCG:

Visibility drives sales.
Execution sustains scale.
Endurance builds brands.

Watch until the end for practical lessons every founder needs before expanding into retail.

About FMCG Success Conversations:

This series features real founders sharing what worked, what failed, and what finally moved the needle in retail. No theory. Just market-tested execution.

00:00 – If Your Product Isn’t Moving
02:58 – Why Retail Is Difficult
07:48 – The Truth About Shelf Space
12:07 – The 30 Store Reality Check
14:29 – Visibility Is Everything
23:21 – Why FMCG Is a Marathon
26:28 – Non-Negotiable Quality
30:26 – Founder Burnout & Endurance
32:52 – Building Systems Beyond Yourself

#FMCG #RetailStrategy #BrandGrowth #Entrepreneurship #ConsumerBrands #UpturnArk #FMCGKenya #BusinessExecution