Thought leadership in 15 minutes - a masterclass from Meridian West and The Professionals

Описание: The Professionals and Meridian West held a series of 15-minute thought leadership masterclasses. In this video, and with special guests Sasha Rodrigues, Alastair Beddow and Suzanne Snowden, we discuss:
how to find the right themes for thought leadership campaigns;
the best approaches to campaign planning; and
how to engage internal audiences when working remotely.
This video is essential viewing for anyone responsible for planning and delivering thought leadership programmes in professional services firms.