Qiddiya City | Why the Need for Play is Changing Traveler Behavior | Skift Megatrends 2025

Описание: For a session presented by Qiddiya City at the Skift Travel Megatrends 2025 in London, Ross McAuley, Managing Director and Director General of Qiddiya City DMMO, sits down with Kate Irwin, Managing Director, EMEA at Skift for a thought-provoking session around the Skift Megatrend: “The Power of Play Is Inspiring a New Generation of Travelers.”

He highlights how Qiddiya City, a groundbreaking destination near Riyadh, Saudi Arabia, is redefining travel through immersive entertainment, sports, and cultural experiences.

Key topics include:
The concept of a “city built for play”
Highlights like a gaming and esports district, a world-class motorsports track, and the world’s tallest and fastest roller coaster
Research findings on how play-based travel resonates with modern travelers and investors: https://skift.com/insights/new-report...

Tune in for a thoughtful discussion on what play means for the future of travel.

View the full editorial write-up at https://skift.com/2024/12/10/qa-the-p...

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