School Marketing Deserves More Than Just Vibes

Описание: Independent school marketers get asked a tough question every budget season:
Admissions can point to enrollment. Development can point to dollars raised. But how do you justify marketing?
In this conversation, Laurie and Aubrey share real stories (including hard moments in budget meetings), plus practical strategies for building trust with your Head of School, CFO, and board. You’ll hear how to pair stories with data, why marketing needs a seat at the leadership table, and how to clarify what should actually live in the marketing budget versus admissions or advancement.

Read the companion blog:

This video is part of The Next Era of School Marketing series, Candid thoughts from veteran school marketers Aubrey Bursch and Laurie Ehrlich.

Laurie Ehrlich, Co-Founder + Marketing Strategist, Thrive Hive
www.thrivehive.group

Aubrey Bursch, Founder & CEO of Easy School Marketing
www.easyschoolmarketing.com

ABOUT Laurie Ehrlich
Laurie is a master storyteller and strategist, excelling at creating and implementing campaigns that compel people to act. She brings to the table a data-driven mindset combined with multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media expertise.

She loves sharing her passion for marketing with others. Laurie is a seven-time judge for the annual InspiredSM Brilliance Awards, participates on multiple marketing and communications lay committees, and her speaking resume includes the Niche K12 Enrollment Summit, American Camp Association’s Tri-State Conference, Finalsite University user conference, Prizmah Annual Conference + multiple masterclasses, and many others.

Laurie holds a M.B.A. in Management + Corporate Communication from Fordham’s Gabelli School of Business in New York City and a B.S. in Marketing from the University of Maryland, College Park. She and her husband live in the D.C. ‘burbs with their two boys who have boundless energy and are begging for a dog.

ABOUT Aubrey Bursch
Aubrey is passionate about supporting small + independent schools to increase enrollment, retention, and revenue by designing + executing marketing strategies that work for them.

As the daughter of lifelong educators and mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.

Read the companion blog: https://www.easyschoolmarketing.com/b...

This video is part of The Next Era of School Marketing series, Candid thoughts from veteran school marketers Aubrey Bursch and Laurie Ehrlich.

Connect with Laurie Ehrlich, Co-Founder + Marketing Strategist, Thrive Hive
http://www.thrivehive.group

Connect with Aubrey Bursch, Founder & CEO of Easy School Marketing
http://www.easyschoolmarketing.com

ABOUT Laurie Ehrlich
Laurie is a master storyteller and strategist, excelling at creating and implementing campaigns that compel people to act. She brings to the table a data-driven mindset combined with multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media expertise.

She loves sharing her passion for marketing with others. Laurie is a seven-time judge for the annual InspiredSM Brilliance Awards, participates on multiple marketing and communications lay committees, and her speaking resume includes the Niche K12 Enrollment Summit, American Camp Association’s Tri-State Conference, Finalsite University user conference, Prizmah Annual Conference + multiple masterclasses, and many others.

Laurie holds a M.B.A. in Management + Corporate Communication from Fordham’s Gabelli School of Business in New York City and a B.S. in Marketing from the University of Maryland, College Park. She and her husband live in the D.C. ‘burbs with their two boys who have boundless energy and are begging for a dog.

ABOUT Aubrey Bursch
Aubrey is passionate about supporting small + independent schools to increase enrollment, retention, and revenue by designing + executing marketing strategies that work for them.

As the daughter of lifelong educators and mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.