Week 12-Marketing Communications using Digital Media Channels & AI Pitfalls Course
Автор: Melina Myrtollari
Загружено: 2026-01-11
Просмотров: 3
Описание:
Video Overview: In this presentation, I explore the evolving landscape of digital media channels as we move into 2025. I discuss how to distinguish between various digital platforms, the practical success factors for effective marketing, and the critical pitfalls to avoid when integrating AI into a digital strategy.
Structure:
Introduction: Overview of the digital landscape in 2025.
Key Points: Summary of AI-driven search (GEO) and the shift in influencer relationships.
Relevance to Course: How we evaluate the pros and cons of different media channels.
Implications/Application: Real-world application of AI without losing brand authenticity.
Conclusion: Final takeaway on human-centric strategy.
References:
Chaffey, D., & Ellis-Chadwick, F. (2025). Marketing communications using digital media channels (pp. 393-461). Pearson.
Shiv, B. (2025). Ten pitfalls to avoid in AI marketing & Ten future developments in AI marketing. [Academic Source/Journal Title].
McKinsey & Company (2025). New front door to the internet: Winning in the age of AI search. (Case Study).
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
