EP 22: Feastables vs The Candy Industry |

Описание: When a creator stops selling content and starts selling candy, the entire consumer economy tilts.

In EP 22 of The Art of Commerce, hosts Anish Raul and Ajinkya “Jinx” Joglekar unpack how one of the world’s biggest creators — Jimmy Donaldson, aka MrBeast — turned a chocolate bar into a retail insurgency.

Feastables wasn’t a celebrity endorsement.
It was a full-stack ecosystem:
A brand, a story, a distribution engine, a performance-art marketing loop… wrapped inside a candy bar with only four ingredients.

What looked like a fun creator experiment became one of the most fascinating CPG case studies of the decade.

In this episode, you’ll learn how to:
🍫 Build a creator brand that moves from YouTube → retail
⚙️ Turn attention into a supply-chain advantage
🎭 Use boldness, humor, and risk as brand accelerants
📈 Design content flywheels that feed physical distribution
🛒 Leverage scarcity, virality, and loyalty to win shelf space
⚠️ Navigate the thin line between creator-led chaos and brand discipline
🏗️ Craft a moat when your product can be copied but your story cannot

Feastables didn’t just enter the candy aisle — it redefined how modern brands launch when creators hold more influence than corporations.

Because when attention becomes the raw material…
a chocolate bar becomes a business empire.

🎧 Listen now on Spotify, Apple & YouTube
🔗 Connect on LinkedIn:
Anish Raul – linkedin.com/in/anishraul
Ajinkya “Jinx” Joglekar – linkedin.com/in/ajinkyaj

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