Miller Lite's Super Bowl Beer Run Wins Big with QR-Coded Apparel

Описание: 👉 Watch more clips here:    • People love Custom Branded Merch - it's fu...  

Miller Lite's unique Super Bowl promotion was one for the books. They transformed the big game's advertising landscape by introducing a "Running of the Beer Ads" campaign.

This approach involved distributing 1,000 special jerseys featuring unique QR codes to lucky fans across the country. Participants that received jerseys were encouraged to get their unique QR codes scanned, and the ones that scanned also had a chance to win beer money.

The power of branded merch and apparel creates lasting connections and drives significant impressions.

It's not just about the prizes; it's about creating memorable moments and connections.

Watch the entire episode here:    • Dunkin' & Miller Lite Dominate Super Bowl ...  

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