Navigating Synthetic Media with Shel Holtz

Описание: In this insightful webinar hosted by the Team Flow Institute on April 25, 2024, communications expert Shel Holtz explores the world of synthetic media and its potential applications in internal communications. Holtz defines synthetic media as any content generated by artificial intelligence, including deepfakes, AI-generated art, text-to-speech, voice cloning, and natural language generation.

Throughout the session, Holtz shares compelling examples of how organizations like Publicis, a global advertising agency, have leveraged synthetic media to create personalized content for their employees. He also discusses various use cases for synthetic media in internal communications, such as improved storytelling, cost savings, innovative training, personalization, multilingual communications, and data analysis.

Holtz addresses the risks and challenges associated with synthetic media, including ethical considerations, potential misuse, legal and regulatory issues, and the threat to reputation. He provides guidance on developing clear guidelines and policies, being transparent about the use of synthetic media, and collaborating with trusted vendors and service providers.

Viewers will gain valuable insights on navigating the complex landscape of synthetic media, staying informed about the latest trends and regulations, and experimenting with synthetic media tools. Holtz emphasizes the importance of hands-on experience and encourages communicators to embrace this transformative technology to enhance their productivity and effectiveness in internal communications.

Whether you're a seasoned communications professional or just starting to explore the potential of synthetic media, this webinar offers a comprehensive overview of the opportunities, challenges, and best practices for leveraging this technology in your organization.