Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico
Автор: The New York Historical
Загружено: 2025-08-13
Просмотров: 494
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Featuring: Ted Genoways, Marie Arana (moderator)
Recorded: May 7, 2025
At the dawn of the 20th century, José Cuervo inherited his family’s humble distillery in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico’s leading producer of tequila, with much of the product going to American drinkers. When the Mexican Revolution erupted, a charge of treason and a death threat against him forced Cuervo to flee, his disappearance turning him into an obscure, shadowy historical figure. Award-winning author Ted Genoways sheds light on Cuervo as a key player in Mexico’s formative period, uncovering the history of the man who would forever change not only the business of tequila, but international relations between Mexico and the United States.
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