Monetizing the Moment: How Gannett and Federated Media Built Million-Dollar Promotions Businesses

Описание: In today’s fast-moving media landscape, growth belongs to those who can monetize the moment. Every organization is chasing sustainable revenue, but few have mastered how to replicate success year after year.

​Join two powerhouse media leaders, Rebecca Capparelli, Vice President of Promotions at Gannett / USA TODAY Network, and Deb Williams, General Manager of Digital Sales at Federated Media, for an inside look at how they’ve each turned promotions into proven, scalable revenue machines.

​At Gannett, Rebecca’s team has engineered a $30M+ annual promotions business through a finely tuned mix of people, process, and technology on a national scale. And at Federated Media, Deb led a local-first initiative that trained sellers to make promotions a true client solution—driving seven-figure revenue growth and 80% team adoption.

​In this session, you’ll learn how to:
Empower your people: Build and train teams that drive creativity, accountability, and consistent results.
Operationalize your process: Create repeatable playbooks that scale from local to enterprise.
Maximize your technology: Use the right platforms to transform bold ideas into measurable client wins.
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Whether you’re leading a national media group or a local team, you’ll walk away from this session with a practical framework to build your own revenue machine—turning short-term wins into sustainable growth.

Moderated by Julie Foley, Senior Customer Success Manager - SecondStreet
Rebecca Capparelli, Vice President of Promotions - Gannett / USA Today Network
Deb Williams, General Manager - Federated Media