Hype Williams on Beyoncé’s Work Ethic and the Drunk In Love Video | Red Bull Music Academy

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Revolutionary director Hype Williams explains why Beyoncé is his favourite artist to work with, citing her work ethic and the story behind the Drunk In Love video with Jay-Z.

Watch the full lecture to hear Hype Williams discuss the early days of his career, working with Bad Boy Records, Missy Elliott and what it took to leave his mark on the culture.
►    • Hype Williams on Working With Puff Daddy, ...  

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“Hype” Williams first made his name as a music video director in the ’90s, with a flamboyant and daring style perfectly in sync with hip-hop in its commercial ascendancy. His landmark visuals for Busta Rhymes, Missy Elliott, Puffy, Mase and Tupac indelibly pushed rap iconography to new levels of maximalism, while collaborations with the Notorious B.I.G., Craig Mack, Wu-Tang Clan, DMX and others remain testaments to the poetry of simplicity. Today, Williams endures as a creative benchmark and go-to for artists with a vision – be they Beyoncé, Kanye West or Jack White.

Red Bull Music Academy is the educational pillar of the Red Bull Music program. It is a global institution that for 20 years has been committed to fostering creativity in music by collaborating with those who are shaping our musical landscape and creating spaces for music makers to learn and immerse themselves.

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