GOD LEVEL DIGITAL MARKETING PLAYBOOK

Описание: This video offers a comprehensive masterclass covering critical concepts, key metrics, and strategic problem-solving techniques essential for mastering Meta (Facebook/Instagram) and Google Ads interviews.
What You Will Learn:
1. Core Campaign Concepts: Gain a deep understanding of campaign structural decisions, including the difference between Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO), and when to use each approach. Explore various ad delivery types, distinguishing between Standard and Accelerated delivery,. The video also breaks down advanced bidding strategies like Bid Cap, Cost Cap, and ROAS bid strategies, detailing their uses and implications for profitability,.
2. Audience Mastery and Retargeting: Learn the distinctions between Saved, Custom, and Lookalike audiences,. You will understand how to set up highly effective retargeting segments, such as targeting users who added to cart but didn’t purchase, and using video engagement to create a custom audience. The video also explains the concept of audience fatigue and how to diagnose and fix it.
3. Crucial Metrics and Numericals: Analyze core performance indicators necessary for campaign management and evaluation. This section covers calculating essential metrics such as Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Thousand Impressions (CPM), and Return on Ad Spend (ROAS),,. Practice solving complex numerical problems involving conversion rates and total spend,.
4. Troubleshooting and Optimization (PHS Framework): Learn how to approach common campaign issues using the structured Problem, Hypothesis, Solution (PHS) framework,,. Topics covered include:
◦ Troubleshooting a campaign that’s getting clicks but no conversions.
◦ Diagnosing the reasons for a high CTR but low ROAS.
◦ Identifying steps to take when your cost per result is increasing gradually.
◦ Addressing situations like a dropping CTR due to ad fatigue,.
◦ Understanding the factors that affect the Facebook Learning Phase and what happens if ads become "learning limited",.
5. Ad Creative and Funnel Strategy: Discover the necessary ad format comparisons (e.g., carousel ads vs. single video ads) and the distinct types of creatives you should use for top of funnel (TOFU) vs. bottom of funnel (BOFU). Gain insight into structuring a full-funnel Meta Ads campaign (awareness, consideration, conversion) for a product launch,.
6. Search Ads Fundamentals (GSA): Review core Google Search concepts, including the three main factors that influence Ad Rank (Bid, Quality Score, and Ad Format),, and the crucial role of ad relevance and Expected CTR in Quality Score,. Understand why advertisers must use negative keywords.
This comprehensive overview will equip you with the functional knowledge (60% weightage) and situational handling skills (15% weightage) required to excel in digital marketing roles