How to Design an Icon? | Let's ask the Chief Designer of Bertone
Автор: Edition One Off
Загружено: 2025-11-23
Просмотров: 906
Описание:
What does it take to design an icon?
In this conversation, Andrea Mocellin opens up about the creative journey behind the Bertone GB110 – a concept shaped by instinct, precision, and the courage to protect a single line from the very first sketch. Mocellin reflects on how the first seconds of a sketch set the direction – inspired by Giorgetto Giugiaroa and Marcello Gandini.
Hosted by Jana Azizi and as special guest iconic photographer Riocam. Captured through the lens of Edition One-Off, this film dives into a design process where heritage meets modern vision – and creativity becomes movement. Shot at the atmospheric Château du Pont d’Oye in Belgium, the setting mirrors the car itself: elegant, mysterious, and built to spark curiosity.
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