6. How B2B Companies Fix Messaging, Marketing, and Growth Systems

Описание: A lot of companies struggle to explain what they actually do, even when they’re good at it.

This episode of Life’s a Pitch with Aimee Schuster digs into that exact problem.

Aimee is a founder and marketing leader who works with B2B companies, often in professional services and SaaS, helping them clarify their message, rebuild their marketing systems, and scale growth in a way that actually matches how buyers make decisions. We talk about why marketing isn’t a single fix, why tools don’t magically solve positioning problems, and why consistency, quality, and authenticity matter more than shortcuts.

The conversation also touches on how marketing has changed in the last year, especially around SEO and AI. Aimee breaks down why fundamentals still matter, why good content has to work for both humans and machines, and why increasing frequency without sacrificing substance is where most teams get stuck.

Layered into that work is Aimee’s role as an angel investor and member of the Josephine Collective. We talk about how access, not capital, is often the biggest barrier for women in investing, why writing a first check matters, and how being closer to founders has shaped how she evaluates companies and advises clients.

It’s a practical conversation about growth, risk, and building systems that actually hold up.

Connect with Aimee Schuster
Guest LinkedIn:   / aimeeschuster  
Website: https://www.bandwidthstrategies.com

This episode is powered by Outworks.
Outworks helps B2B companies build real, repeatable executive content engines through founder-led strategy, tight systems, and AI-powered content infrastructure designed to scale without losing authenticity.