Marketing Strategies for a Consumer-First B2B World | Gabriel Gomez

Описание: In this episode of Agents of Change, Gabriel Gomez joins us to talk about strategies for a Consumer-First B2B World. This world is where companies focus on their customers first, and everything is done to ensure that the customer has the best possible experience. We'll be discussing topics such as B2B and B2C marketing, social media marketing, and how to use consumer-focused technology in your business. By the end of this video, you'll have a better understanding of how to reach your target audience using modern marketing techniques whether you are a B2B or B2C business.

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00:00 Introductions
01:57 The Marketing Evolution in B2C and B2B Audiences
03:23 What Audiences B2B Marketers are Missing Out On
05:15 B2B Approaches Marketers Should Be Taking
07:11 Should B2B Marketers Refine Their Strategies
08:40 Keeping People in Mind as B2B Marketers
10:27 Ideas to Bring Into the B2B Landscape from B2C
13:00 Embracing the Fun Side of B2B Marketing
15:22 Getting the Buy In
18:30 What Should B2C Remove From Their Strategy
22:27 Getting a Healthy Channel Mix
24:25 Social Media Not Being the Silver Bullet
25:54 Outro