How AI is Reshaping Guest Discovery - with Moran Goldboim

Описание: AI is changing how guests discover travel, and the shift is already underway.

In this session, Moran Goldboim, Co-Founder and Chief AI Officer at Boom, explains how guest discovery is moving away from traditional search and into AI-driven answers that shape decisions in seconds.

What used to take 30 to 50 minutes of browsing, comparing, and second-guessing now happens in a single prompt. Travelers ask for exactly what they want, and AI responds with a clear recommendation. That change forces a rethink of how listings are written, how data is structured, and how visibility actually works.

In this talk, Moran covers:
00:00 – 02:10 How AI changes the way guests discover and choose properties
02:10 – 05:10 Why listings need structure and context to show up in AI-driven recommendations
05:10 – 07:10 What “being understood” really means in modern travel discovery
07:10 – 10:30 Using guest data to create personalized outreach that actually converts
10:30 – 12:45 A practical example of AI-powered personalization using real guest behavior
12:45 – 15:45 Simple ways to start experimenting with AI without disrupting your operation

The session also includes live audience questions on agentic AI, direct bookings, SEO versus context-driven listings, and how property managers can prepare for what’s coming next.

Guest discovery is no longer about ranking higher, but giving AI the context it needs to recommend you with confidence.

Watch the full session to see how AI is reshaping travel discovery and what steps you can take right now to adapt.