Why AI Just Cut the CMO's Job in Half | AirOps & Guillaume Cabane

Описание: AI search, automation, and shrinking teams are stripping away the two things CMOs were once hired for:

Building and scaling a large marketing team
Budget allocation through campaigns & tooling investments
Startup CMOs now get less than 18 months to prove they matter—half the time it takes Google to sunset a product.

Meanwhile, AI Overviews steal the click on one in eight US searches and rising. Stay the same, you and your budget are next.

Guillaume Cabane is a Partner at Hypergrowth Partners. He has advised high-growth companies including Ramp, Drift, Gorgias, and Segment.

In this exclusive talk with AirOps, Guillaume explains what CMOs and marketing teams should do next to address this shift.

Learn more: https://www.airops.com/blog/ai-just-c...

02:32 CMOs face ground-shifting market changes with declining web traffic
07:53 New browsers and changing user journeys eliminate traditional funnels
12:06 Speed mismatch makes old marketing playbooks obsolete
19:05 Teams need builders and workflow managers, not traditional marketers
24:46 CMO tenure remains low as role scope changes dramatically
26:52 AI-proof channels like events and social graphs remain valuable
35:23 Optimizing for post-web experience and agent-first interactions
42:40 Human insights in AI workflows create content differentiation
47:52 Key takeaways on headcount, AEO, and budget prioritization