Episode 12: How To Future-Proof Your Business - Terry Dry

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ABOUT THIS EPISODE
In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans.

Not only does Terry walk us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing.

ABOUT TERRY DRY
Terry Dry is an award-winning marketer, entrepreneur, strategic advisor, CEO, and executive coach. As the founder of Future Proof Advisors, Terry specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth.

Not only does Terry advise existing companies, but he also builds and transforms his own ventures. Most recently, he co-founded, scaled, and then profitably exited, RSVD, a SaaS business that provides digital capacity management solutions for retail, food, and hospitality industries.

Terry is a consumer engagement pioneer, who prior to Future Proof Advisors, co-founded and scaled Fanscape, one of the first-ever social media marketing agencies, which he grew from an initial $10K investment to an eight-figure acquisition by Omnicom (OMC: NYSE). Terry began his career in the music industry, culminating with his role as VP, Artist Development at Interscope / A&M Records (Universal Music Group).

KEY TAKEAWAYS
How to future-proof an organization?
How does digital marketing fit into the concept of future-proofing?
How does a “Growth Mindset” impact digital marketing and how do you pivot your organization to embrace a growth mindset?
What is the biggest opportunity with social media data that is not being used today by most businesses?


CONNECT WITH US
Twitter:   / dmvictories  
Katherine on Twitter:   / kwatier  

Thank you for listening!

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