$18 cup of California-grown coffee sparks industry interest

Описание: Coffee, an estimated $81 billion industry, is grown in more than 50 countries but was never commercially viable in the U.S. – until now. A farmer just outside Santa Barbara has the coffee world buzzing, but the question is whether Americans will pay the same for a cup of coffee as they would for a glass of that California chardonnay. Jamie Wax reports.

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