The FATAL Mistake 99% of OnlyFans is Making (with TDM)

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In this episode, I sit down with Liam Turnbull (CEO of TDM Business) and Chad (CMO of TDM Agency) to break down how they built *the biggest OnlyFans agency in the UK**. We go deep on their OFM origin story, the early days of running a chat-heavy agency in 2021, and why TDM eventually pivoted hard into **OnlyFans marketing and organic traffic* as their core value-add.

We talk about the **death of pure chat services**, why most agencies are still obsessed with profit margin instead of profit in dollars, and how TDM structures a real company: C-suite, middle management, systems, accountability and culture that genuinely puts creators first. Then we dive into the stuff most OFMs ignore—**brand vs niche**, content verticals, recruitment, and why the gap between top 1% creators and everyone else keeps getting wider.

Chad walks through TDM’s creative process for *Instagram Reels, TikTok and short-form**, how they split-test content verticals, and why “dance thirst traps” stopped working years ago. We also unpack case studies and examples like **Sophie Rain, Camilla Araujo, Bonnie Blue, Stella Francis, Jellybean / Jameliz Smith, Demon Mika, M Roseweather* and more—plus how controversy, PR and mainstream podcasts actually fit (or don’t) into a long-term OFM strategy. If you’re serious about **OnlyFans management**, this is basically a masterclass in how a real agency thinks.

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If you’re searching for:

*onlyfans management* / *OFM* strategy that actually works in 2025
How *Liam Turnbull* and *TDM Business / TDM agency* scaled from chat to a full-stack OnlyFans operation
The difference between *brand vs niche* for OnlyFans creators
*OnlyFans marketing* that relies on Instagram growth, TikTok, YouTube and organic social instead of outdated Reddit blackhat
How to recruit and develop *branded creators* instead of generic “thirst trap” models
What the biggest agencies in the world (like **TDM Business**) are really doing behind the scenes

…this video is for you.

Unlike more beginner OFM channels (for example *Markuss Hussle**, who mostly focuses on entry-level agency setup and basic client acquisition), this conversation is aimed at **intermediate to advanced OnlyFans managers* who already understand the fundamentals and want to build a serious, scalable agency. We break down:

*TDM’s origin story* and why they left fitness to go all-in on OFM
Why chat-only offers are dying and *traffic + brand* are the new moat
How TDM thinks about *creator recruitment, avatar fit and long-term LTV*
Practical frameworks for **Instagram growth**, content verticals and short-form ideation
Why chasing the highest % split is less important than *profit in dollars*
How household names like *Sophie Rain* and *Camila Araujo* actually fit into the modern OnlyFans ecosystem

If you run an *OnlyFans agency**, manage creators, or you’re a creator trying to understand how top agencies like **TDM* think about marketing, recruitment and brand, watch this all the way through and take notes.

00:00 Intro
01:29 Introduction to TDM and Its Founders
03:60 The Origin Story of TDM
06:32 Transitioning from Fitness to Adult Content
09:18 The Importance of Marketing in the Industry
12:09 Building a People-Centric Business Model
14:57 Resource Allocation and Business Strategy
17:32 Identifying and Recruiting Talent
20:10 The Evolution of Marketing Strategies
22:48 Defining Brand vs. Niche in OFM
25:17 Creating Unique Content Verticals
27:08 Branded Creators: Defining Success
31:32 Understanding Niche vs. Brand
36:04 The Role of Controversy in Branding
40:44 Marketing Strategies for Creators
45:29 Analyzing Success: Case Studies of Creators
54:36 The Marketing Mindset
56:12 Understanding Creator Branding
56:47 Finding Authenticity in Content Creation
57:51 The Importance of Niche and Audience
59:11 High Intent vs. Low Intent Audiences
01:00:15 Targeting the Right Market
01:02:29 The Role of Branding in Creator Success
01:04:36 Navigating Metrics and Market Dynamics
01:06:48 Balancing Niche and Mass Appeal
01:07:62 The Future of the Adult Industry
01:11:33 Innovations in Adult Content Creation
01:13:59 The Impact of AI on the Industry