Calling BS on IIoT Marketing with Luke Smaul | Clarify

Описание: The Clarify Coffee Break interview series kicks off the year of 2022 with Luke Smaul - a passionate Industry 4.0 thought leader and Founder of Chakra. Luke is known to call out BS and has created an anti-marketing guide to IIoT which is based on three layers: the Industrial Network of Things, the Industrial Intranet of Things, and finally Industrial Internet of Things.

In this discussion, we’ll dive into what’s holding back the expected ROI from your IIoT projects. What’s the role of people in digital transformation or is it all about technology? What is the difference between industrial automation and IIoT and what is all the hype about?

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Chakra is a consulting company focused on helping its industrial customers find new ways of thinking when it comes to digital transformation. With a strong background in Industrial Automation, Luke Smaul and Chakra emphasize the need to identify ROI and the impact of scalable solutions.

Clarify is a time series intelligence tool for industrial teams emphasizing the social and collaborative aspect of daily decision-making. Clarify makes industrial data available through native mobile apps by offering data storage, visualizations, and collaboration in a toolkit that can be implemented within hours rather than months. With Clarify - it’s all about driving value through people - the whole workforce.