Unrecognized Resources in Employer Branding | Fireside Chat with Maya Lievegoed
Автор: WorkVibes
Загружено: 2026-02-20
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What if the strongest part of your employer brand is something you’re not measuring — or even seeing?
In this fireside chat from Employer Branding Summit Bulgaria 2025, Maya Lievegoed (Humint Solutions Europe) explores how unrecognized employee resources — knowledge, insight, and lived experience — quietly shape employer branding, trust, and engagement.
As the creator of the TINO methodology and a TEDx speaker, Maya shares how organizations can uncover blind spots that data, dashboards, and automation often miss.
In this conversation, you’ll hear about:
• how hidden employee knowledge influences employer reputation
• where data-driven employer branding has blind spots
• the limits of automation and AI in understanding people
• how unrecognized resources can reshape EVP
• why HR plays a key role in activating human intelligence.
🎤 Speaker: Maya Lievegoed, Humint Solutions Europe
🎙 Host: Romina Tsvetanov, Digital Media Producer at Bulgaria Wants You
🎬 Format: Fireside Chat
📍 Recorded with: Bulgaria Wants You — official partner of Employer Branding Summit Bulgaria 2025
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