AI in Design: Real Use Cases and What to Automate vs Keep Human (Research to Production)

Описание: In this episode, we walk through the end-to-end design workflow—research → ideation → strategy → creation—and show where AI truly helps (and where human judgment still wins).

👉 Design faster with Venngage: https://venngage.com
👉 Work with our host designer: https://www.laisladesigns.com/

What you'll learn:

• How we use AI for discovery & research (structuring briefs, mind maps, audience insights)

• Why qualitative = great with AI but quantitative still needs humans

• Prompting tips for image generation (getting “emotion” vs the generic “AI look”)

• Where AI shines in production (icons, textures, background removal) and where we keep hierarchy/layout human-led

• Real brand wins: Unilever scaling influencer assets; Nestlé using digital twins to reduce costs/time

Key takeaways

• Use AI to structure, explore options, and accelerate; keep humans for taste, ethics, and final calls

• Upload reference images for better AI outputs; sometimes start a new chat to avoid “prompt drift”

• AI is amazing for micro-tasks (icons, textures, alt text); design hierarchy still benefits from a human eye

00:05 Intro & hosts
01:47 Research with AI (briefs, mind maps, ICPs)
03:46 Where AI falls short (quant data, transcript quirks)
05:20 Ideation & strategy (templates vs emotional image prompts)
11:40 Creation & production (elements vs full layouts)
16:33 Brand case studies: Unilever & Nestlé
18:36 Lightning round: “Which tool for which task?”
24:35 One-tool pick & wrap

#DesignDash #MarketingDesign #AIDesign #BrandKit #Templates #DesignHierarchy #Venngage #AITools