Learn SEO for Beginners - What, Why, How SEO Works? | SEO Free Course Tutorial Part I | Raju Kumar

Описание: What Is SEO?
SEO (search engine optimization) is a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic.

SEO activities can take place both on-site and off-site. That’s why you may often see SEO divided into “on-page” and ”off-page” categories.

In practice, SEO typically involves

1. Keyword research
2. Content creation and optimization
3. Technical Optimization
4. Link building

Why Is SEO Important?
Every day, Google users conduct billions of searches for information and products. It’s no surprise that search engines are usually one of the biggest traffic sources to websites.

To harness this traffic source’s potential, you need to appear in the top search results for your target keywords.

The correlation is very simple—the higher you rank, the more people will visit your page.

The No. 1 organic result is 10x more likely to receive a click than a page ranking in position No. 10.

And the top three organic results get more than 50% of all the clicks.

Search engine optimization plays a key role in improving your ranking positions. Better rankings mean more traffic. And more traffic means new customers and more brand awareness.

SEO vs. PPC
Most search engine results pages (SERPs) contain two main types of results:

Paid results: You have to pay to be here, through pay-per-click (PPC) advertising
Organic results: You must “earn” your rankings here, through SEO

How Do Search Engines Work?
The ultimate goal of any search engine is to make searchers happy with the results they find.

To achieve this, search engines need to find the best pages. And serve them as the top search results.

Google uses the following stages to find and rank content:

1. Crawling: Google uses “bots,” or computer programs, to crawl the web and look for new or updated pages. In order for Google to find a page, the page should have at least one link pointing to it.
2. Indexing: Next, Google analyzes each page and tries to make sense of what the page is about. Then, it may store this information in the Google Index—a huge database of web pages.
3. Serving results: When a user enters a query, Google determines which pages are the best, in terms of both quality and relevance and ranks them in the SERP.

How Does SEO Work?
Google uses relatively complex processes, known as “algorithms,” to rank pages.

These algorithms take into account a huge number of ranking factors to decide where a specific page should rank.

Things you need to consider to create relevant content:

1. Topical relevance: One of the ways Google determines a page’s topic is by looking at the keywords that appear on the page. Optimize your pages for keywords, but avoid overdoing it.
2. Type of content: Make sure your page provides the right type of content for the query by looking at what types of results rank for the keyword (e.g., landing pages, product pages, informational posts, reviews, etc.)
3. Content freshness: Some types of topics, such as news updates or product reviews, require fresh, frequently updated information. If the search query is time-sensitive, you need to ensure your content will also stay up to date.
4. Location: Google may serve different results based on a searcher’s location. If this is the case, you need to adjust your strategy accordingly (e.g., if you run a local business, follow local SEO best practices).