Why Does Mark Cuban Think Streaming is a Waste of Time?

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This video analyzes a tweet exchange between Mark Cuban, Twitch streamers, Dr Lupo, and others. Mark Cuban brings up the controversial point that streaming hour-per-dollar is not worth it. The common way to refute this point is to say "if you're passionate about something, you don't mind doing it" but I think that misses the essence of what Cuban is saying.

I thought there was an important lesson about how business people think in Mark Cuban's tweet. Mark Cuban is thinking about how to make money work for him, whereas a lot of Twitch streamers are focused on the hourly exchange. In this video we break down those ideas and get into them.

The hard truth is there are a LOT of affiliates and streamers who are outright wasting their time on Twitch. They're doing this under the guise of 'spending time doing their passion' when in reality a couple hours of thought about HOW they deliver content could make their show just as enjoyable but also more lucrative. What are your hours invested getting you?



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