Valuable insights from 3-month trial of an Account-Based Marketing (ABM) campaign 🔥
Автор: Dragon360
Загружено: 2023-06-16
Просмотров: 92
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📣 Just wrapped up a 3-month trial of an Account-Based Marketing (ABM) campaign, and I wanted to share some insights! 📊
For some reason whenever brands want to try something new, they want a 3 month test run. I get it, you don't trust us yet, its cool.
While the ultimate goal of ABM is to close large enterprise deals, expecting revenue-driven results within a short 3-month window may be unrealistic. Why? Large deals take time, and your target accounts may be locked into existing contracts for a year or more. This means that there is only a 1/12 shot you are even hitting them during their buying cycle ⌛
Short-term ABM success can be measured through early indicators like social engagement, click-through rates, website visits from target accounts (Clearbit), and you should have the goal of setting up some meetings. 🚀
Remember, engagement is 🔑 in the first few months of an ABM campaign. It shows that your message is resonating with your target accounts and lays the foundation for future success. 🎯
So if you're considering a short pilot of ABM, focus on these early signals and trust that they will lead to revenue growth down the line. After all, Rome wasn't built in a day! 🏗️
#abm #b2bmarketing #advertising
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