Content Marketing You Can Trust with Charlie Van Derven
Автор: Avenue9 AI Marketing
Загружено: 2026-01-26
Просмотров: 23
Описание:
In this episode of the Human-First AI Marketing® podcast, Mike Montague sits down with content marketing strategist and fractional CMO Charlie Van Derven to explore a simple but powerful truth: AI can help you scale—but it can’t build trust for you.
Together, they dig into:
Why high-trust services like financial advising (and any B2B sale that isn’t a click-to-buy) still demand real human connection
The telltale signs of “AI Slop” and how to avoid sounding robotic online
How financial advisors and SMBs can use webinars, email, and LinkedIn to nurture prospects without chasing them
Why content marketing isn’t just about volume—it’s about visibility, voice, and value
When to automate vs. when to actually start a conversation
and more...
Charlie also shares his Perfect Client Playbook approach, how he builds targeted prospect lists that convert over time, and why your CRM might be your most powerful sales weapon (when used correctly).
If your team is stuck posting content that isn’t converting, or using AI tools that create more work than results, this conversation is for you.
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