Celebrity Endorsements and Social Responsibility – Ethical Challenges, Legal Framework
Автор: The Brain Roots
Загружено: 2025-09-26
Просмотров: 6
Описание:
This video explains the ethical and legal issues behind celebrity product endorsements—a key current affairs topic for UPSC IAS, State PCS and other civil services exams. You will learn:
How celebrity influence shapes public opinion and consumer behaviour
Stakeholder roles of celebrities, brands, government, and society
Ethical frameworks: Kantian ethics, Gandhian trusteeship, virtue ethics
Major challenges: financial incentives, information gaps, fan backlash, rapid new product categories, weak monitoring
Way forward: self-regulation, stronger laws, industry accountability, and public awareness
Use these insights in GS Paper-2 (Governance, Social Justice), GS Paper-4 (Ethics, Integrity & Aptitude), essays, and interview discussions.
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