Welcome to Season Three! | Smith Lane Podcast

Описание: Monaca and Callie kick off Season Three of Smith Lane with some major updates: a brand-new set, a growing team, and a bold evolution of the company behind the podcast, ⁠OnPlace Collective⁠. Monaca and Callie reflect on how Smith Lane began, why placemaking and community remain at the heart of everything they do, and how growth has shaped both their business and their mission.

This episode sets the stage for what’s ahead in Season Three: deeper conversations, more visibility through video, and continued storytelling around building meaningful, connected communities.


What You’ll Hear in This Episode

Welcome to Season Three
A new professional set, upgraded production, and the excitement (and nerves) that come with leveling up.


What Is Smith Lane?
The origins of the podcast and why it was created alongside a fast-growing company.
The personal meaning behind the name “Smith Lane” and its roots in community.


The Evolution of the Company
Transition from OnPlace to OnPlace Collective
Why this wasn’t a rebrand, but a true evolution.
How client needs shaped the expansion of services over time.


⁠Breaking Down the Collective⁠

OnMenity: Amenity and lifestyle planning at the raw land stage
OnSpire: Welcome centers, social media, and fractional marketing services
OnVie: Lifestyle management, programming that drives sales performance
How these divisions work together to support communities from concept to daily life


Why Early Planning Matters
The value of integrating amenities and lifestyle strategies early in development.
How thoughtful placemaking leads to better outcomes for residents and developers.


Big Milestones
Launching video podcasts and expanding onto YouTube
Opening the first satellite office in Houston
Hiring a Texas division leader
Celebrating the company’s 100th employee
Growing with Intention
Building internal systems like HR, learning & development, and performance tracking
Remaining a bootstrapped company focused on sustainable, client-driven growth
Investing in people, training, and long-term culture


What’s Ahead for Season Three
Continued conversations about placemaking, lifestyle, and community
Sharing lessons learned from growth, execution, and innovation
Bringing listeners deeper into the story behind the work



YouTube Chapter Markers
00:00:00 Welcome to Season Three
00:00:25 A New Set, New Energy, and Gratitude for the Team
00:00:55 What Is Smith Lane?
00:01:12 The Origin of Smith Lane and Its Meaning
00:01:31 Why Placemaking and Community Matter
00:01:50 Introducing the Company Evolution
00:01:54 From OnPlace to OnPlace Collective
00:02:21 How Client Needs Drove Growth
00:02:38 The Shift from Planning to Execution
00:03:26 The Birth of Lifestyle Management (OnVie)
00:03:42 Expanding Services and Welcome Centers
00:04:05 Why the Old Brand Became Confusing
00:04:46 Breaking Down the Collective Divisions
00:05:09 Introducing OnSpire
00:05:28 Creating a Clear Client Journey
00:05:40 The Evolution of the Smith Lane Brand
00:05:57 New Logo Inspiration and Design Story
00:06:27 Supporting Connection Through Integrated Services
00:06:56 Why Early Planning Creates Better Communities
00:07:24 Smith Lane Goes Video (YouTube Launch)
00:07:44 Opening the Houston Office
00:08:02 Building the Texas Team
00:08:10 Celebrating 100 Employees
00:08:31 Lessons Learned from Rapid Growth
00:08:55 Investing in HR and Learning & Development
00:09:09 Scaling Systems and Tracking Impact
00:09:33 Growing as a Bootstrapped Company
00:10:08 Investing Back into Culture and Community
00:10:36 What to Expect in Season Three
00:10:50 Closing Thoughts and What’s Next

Music: Late Bloomer [Original Mix] by Aftertune is licensed under a Creative Commons License.
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