A channel partner strategy in 4 steps and 60 seconds
Автор: align.me
Загружено: 2015-07-27
Просмотров: 55490
Описание:
What's the best channel partner strategy?
Selling a great solution to a willing market through the wrong channel is almost guaranteed to produce deeply-disappointing results.
Marketers often use the term channel to mean tactic. Sales people, especially in B2B, use the term 'channel' to mean who you sell through. We're using the sales version on this occasion. But what type of channel do we want and what's the best type of channel partner strategy?
Let me give you a super short primer, then in 60 seconds and 4 steps we'll show you how to set your channel partner strategy. At the end we'll also share a tool tip and show you how we use Funnel Plan to determine the best channel partner strategy.
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