How to Create a High-Converting Email Design (Figma to Klaviyo Tutorial)

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In this video, I break down how I design high-converting ecommerce emails that actually drive sales. After working with 150+ ecommerce brands and generating over $30M in email revenue, I’ve seen firsthand that most email campaigns fail because of simple design mistakes. I walk through the biggest issues I see in brand emails—like missing headlines, weak call-to-actions, cluttered layouts, and poor mobile formatting—and explain what separates a low-performing email from one that converts consistently.

I also show the exact email design framework we use for our clients, including how to structure emails so they’re easy to skim, visually on-brand, and built around a single conversion goal. Then I walk through the step-by-step process of taking an email design from Figma and uploading it into Klaviyo, including slicing images, building the layout, adding links, and testing for mobile. If you want to improve your Klaviyo email design, ecommerce email marketing, and conversion-focused email strategy, this video will show you how to create professional emails in less than 10 minutes.
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