Building Games That Don't Die: The Zynga Model
Автор: Deconstructor of Fun
Загружено: 2026-01-27
Просмотров: 494
Описание:
Zynga's EVP of Studio, Yaron Leyvan, shares his 13-year Zynga journey, from the early days to Zynga to today, where the company operates under Take-Two, and the acquisition strategy behind successful post-acquisition integration in mobile gaming.
Yaron breaks down how Zynga builds forever franchises: sustainable games powered by live ops, repeatable game development, and disciplined iteration, where innovation is real, and data-driven decisions don’t kill creativity.
We also get into studio culture after an acquisition: protecting speed, talent density, and decision-making while aligning with parent-company expectations.
Chapters:
00:00:20 Yaron's Journey
00:10:00 Creating Forever Franchises
00:19:40 Post Acquisition Studio Management
00:30:45 Day in the Life of a Head of Studios
00:47:38 Hubris and Humility
00:59:18 The Role of AI and Future Outlook
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